Eimear Varian Barry.Fashion.Style.Photography.

Impossible made Possible-thank god !

‘Don’t undertake a project unless it’s manifestly important and nearly impossible,’ said Edwin Land, Polaroid’s inventor. When Polaroid’s doors were closed last year these words spurred the factory workers in Enschede to keep the production lines intact and under one roof. They called their mission ‘The Impossible Project’ and spread the word in the hope that someone with a kind heart and a bit of cash would keep the cogs turning. Fast forward a few months and ‘The Impossible Project’ was made possible thanks to Urban Outfitters, where you can now head to restock on Polaroid film and cameras.

The results are mixed, grainy, blurred, brilliant and haphazard in places, but each of the photographs has the essence of what makes Polaroid so beloved. It’s the instant capturing that feels so much more real than getting a film processed, it’s capturing proper moments in time.

www.urbanoutfitters.com
www.theimpossibleproject.com